Farmer impact
Empowering the farmers behind every packet of Tooke.
Tooke exists because Uganda’s banana-growing communities needed a better market, lower post-harvest loss and a stronger value chain.
The problem BIRDC set out to solve
Smallholder farmers were losing value at both ends: low prices when they sold fresh matooke, and heavy losses when highly perishable harvests failed to reach market in time. Tooke turns that volatility into a more stable commercial pathway.
- Up to 40% post-harvest loss on fresh matooke
- Dependence on middlemen and low farm-gate prices
- Limited access to processing, aggregation and better markets
Community Processing Units as infrastructure
BIRDC’s supply model links growers into organised Community Processing Units so aggregation, basic processing, traceability and commercial coordination can happen closer to the source.
Traceability
Plantation to packet
Market logic
Fairer pricing and more reliable offtake
Training that changes unit economics
The farmer story is not charity. It is capability building. Agronomic support, better growing practice and stronger coordination improve quality, reduce waste and raise farm productivity.
Yield improvement target
Modern farming methods can move productivity from roughly 10 MT/ha toward 70 MT/ha in high-performing systems.
Organic practice strengthens the brand promise
Partner farmers rely on long-standing organic approaches, soil health and low-chemical cultivation. That supports the Tooke position as a clean-label, naturally relevant food brand.
Community, institutions and market relevance
Farmer impact matters more when the end market is real. Tooke connects rural production with visible institutional, community and commercial usage.
Support a stronger banana value chain
Every Tooke product helps reinforce a more resilient market for Uganda’s banana-growing communities.
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